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One of the key components of the new world is marketing agility- the ability to quickly adapt or refocus efforts in response to changes in customer behaviour, market conditions, and business direction to benefit market share or share of wallet. It sounds simple, yet the means of achieving this agility are more complex.

The heart of marketing agility is about streamlining collaboration and efficiency while simultaneously fine-tuning performance and time optimisation.

Most marketing departments and agencies aren’t set up in this way, they plan and stick with the plan and put it into motion well in advance, however, as we all know, things can change.

Print management and merchandise is not an area traditionally known for marketing agility – boxes of brochures printed in bulk to gain the best price but often wasted as they go out of date quickly or aren’t distributed to the right audience.

Orange Canvas deliver marketing teams and agencies marketing agility for merchandise and printed collateral. Short run, short time frames are no problem. Our creative team of print and merchandise specialist help companies to deliver true marketing agility.