Franchise Marketing
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Orange Canvas: Growing Franchised Businesses
It isn’t surprising that a rethink around tailored marketing services to meet the unique needs of the growing Australian franchise sector has become a necessity. According to the Franchise Council of Australia, the sector currently comprises of 1,344 franchise networks, and more than 98,000 individual franchised outlets. With this phenomenal growth over the years, the need for a service to help support national marketing teams to manage a diverse and varied range of local markets has become more important than ever.
At Orange Canvas, we have been at the forefront of this marketing service growth, developing and refining a brand management system that relieves the national marketing team from the day-to-day labour that is involved with supporting a network with local marketing, when they span across a varied and complex range of markets.
After many years of hands-on experience working with leading Australian franchisors and multi-outlet networks, Orange Canvas has the system to help support their growth at a local market level. Whether it is a local marketing plan, through to marketing collateral, our system allows franchisees to easily embrace marketing at a local level.
We understand the challenges franchised businesses face, and we know how to support franchisors and their franchisees to grow their business.
Why Orange Canvas?
A marketing system for your franchise business. The Orange Canvas team has in-depth knowledge of the franchising sector and what it takes to grow a franchised business through strategic franchise marketing locally. Marketing and running a franchised business can be tough when one considers what is required to roll out a local area franchise marketing strategy for franchises spread throughout the country.
Working closely with marketing managers in the head office of franchised businesses, Orange Canvas’ online system helps franchisees build their presence locally. From digital local area marketing management to producing promotional products, Orange Canvas makes marketing for your franchisees a breeze.
HOW OC Helps Franchisees
How Orange Canvas helps franchises grow
Franchisors and their marketing managers can think of Orange Canvas as their outsourced franchise marketing partner. The Orange Canvas team has developed an online platform and system to help you grow your business by empowering each franchisee in your network to do what they do best. There are three key areas our brand management system can support your business with:
Brand management at the click of a button
Orange Canvas is powered by a finely honed, secure and custom-designed online brand management system that provides tailored marketing tools and local analytics at the click of a button 24/7 for your franchise network.
Our system has been uniquely designed to be the custodian of your brand through a simple yet highly effective brand management platform that removes the pain from your multi-outlet local area marketing strategy. The Orange Canvas portal is the gateway for producing items that meet and will always adhere to your carefully developed brand guidelines.
At Orange Canvas our mission is to give your franchisees the system they need to effectively market their business locally. We do this by:
- Providing a bespoke technology solution to house all local area marketing tools for your brand and making all of them accessible 24/7 at the click of a button through a bespoke portal.
-Instant access for franchisees to personalise and order physical and digital local area marketing tools and collateral for your brand – all from one location.
- An online marketing plan platform that is customised by franchisee for their area. This digital marketing platform allows them to manage activity and access data analytics. Regional managers can access and monitor progress and receive support from our team when challenges arise.
Empowering your local area marketing
Orange Canvas is a highly capable local franchise marketing partner that can take care of the heavy lifting in your local franchise marketing. From generating comprehensive creative marketing strategies, to producing the marketing tools each franchisee will use in their local area marketing, such as social media tiles, eDMs, and even localised ecommerce stores, we make your local franchise marketing a breeze.
Driving business growth through smart promotional products
Promotional campaigns often live or die on the quality of their promotional products. And this is where Orange Canvas can help ensure that you and your franchisee network enjoy a return on the investment made in promotional products and materials.
Our creative solutions team can work with franchisors and their marketing managers to ideate, design, product, and deliver promotional products that connect with customers and leave positive lasting impressions about your brand.
Orange Canvas has become the go-to supplier for franchisors when their franchise network needs promotional products, custom promotional products, branded promotional products, and event banners. While these are some of the most popular promotional products that Orange Canvas produces for franchisors and their franchise network, when it comes to your promotional products the sky really is the limit when you partner with Orange Canvas.
Through our comprehensive suite of local area marketing tools, we will engage and excite your customers in unique ways that make your brand memorable.
Our Offering
Local Franchise Marketing - Digital & Physical Marketing Support
Orange Canvas helps franchised businesses with all facets of their local franchise marketing through our online brand management system. We can help franchisors and their marketing managers with everything they need to grow their business by equipping their franchisees with a full suite of physical and digital local franchise marketing tools that will help them grow their customer base. It provides brand management through local marketing plans, digital and physical marketing tools, and analytics dashboards at a click of a button.
Franchise Print, Apparel and Merchandise Solutions
Orange Canvas has a professional in-house commercial printing production operation that prints anything and everything for our clients to high quality standards, including banner printing and custom banner printing. This coupled with business cards, signage, forms and on demand apparel, provides your business with a comprehensive one stop shop.
If our customers can dream it up, then we can design and print it, including choosing the specific medium that will be most practical and that will also provide adequate durability and fit within your nominated budget.
Warehousing Solutions
Orange Canvas’ facilities includes sufficient warehouse space to store all the marketing tools that both your franchise head office and your franchisee network needs. And our print on demand service means that we will only ever print and house the current version of your marketing collateral, meaning you aren’t charged for storing marketing tools that you no longer use.
Distribution and Logistics
The Orange Canvas team will pick, pack and distribute local area marketing tools such as custom banner prints & signage ordered direct to your franchisees, relieving your team from this administrative function. We routinely ship items to every state in Australia for clients in the franchising sector.